Events & Competitions, Jeans

Sneak Peek: Our Softest Denim Ever

We’re so excited about our new Indigo Edition Feather Touch denim, we just had to give you a little sneak peek prior to the official launch on Monday 16th April! In the meantime, take an inside look at the launch event and the amazing capsule that is sure to become your new denim favourites!

Softest Denim(L to R) Jess (Body Positive Influencer & JW Model), Ellie & Kirri-Mae (Australian Fashion Council).

At an exclusive event we launched our latest denim innovation, Feather Touch denim the newest inclusion in our Indigo Edition Capsule, at the very cool Galah bar in Windsor, Melbourne.

Tinpan OrangeTinpan Orange.

Melbourne band Tinpan Orange launched our softest denim ever with a beautiful musical experience. Melbourne fashion bloggers and industry insiders heard from Adrienne, our amazing Denim Product Manager, who spoke passionately of the innovative new denim capsule.

Softest Denim(L to R) Fleur (How to wear it), Chelsea (I heart bargains), Cassie (Model), Jamie Azzorpardi (Celebrity Stylist) & Emily (stylebkofficial).

We’ve paid great attention to detail with this collection, and we’re thrilled with the end result which is a sleek, stylish jean in a winter-weight denim that feels soft as feathers against the skin.
Adrienne, Denim Product Manager

Adrienne & the amazing Feather Touch models.

Sleek and stylish, the Feather Touch collection is the ultimate in style, comfort, and warmth and will surely be your new favourite pair of jeans.

Softest Denim(L to R) Karen (Fashion Street Photographer), Adriana (Fashion/Beauty Blogger), Anna & Suz (Designer).


Our Indigo Edition Denim Collection launches in-stores and online on Monday 16th April, 2018.

You’ll fall in love with them!

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